Perform To The Audience Not The Cast

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97th blog post of 100

Who is your website for?

Perform to the audience not the cast

This is advice for actors.

Because they spend all their time with other actors, the other actors become their peer group. They watch other actors and judge themselves by them. But what about the audience, they are the ones you need to impress, after all they are the people that pay your wages.

An anology can be made to websites.

Website designers spend all their time looking at other website designers sites. They get impressed by what others are doing and think they should be doing it too.

But what about the audience, what about the customers of that website?

Are their needs being met?

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Mike Nuttall

Author: Mike Nuttall

Mike has been web designing, programming and building web applications in Leeds for many years. He founded Onsitenow in 2009 and has been helping clients turn business ideas into on-line reality ever since. Mike can be followed on Twitter and has a profile on Google+.