Keeping A Blog: Is It A Good Idea To Post Every Day? - Part 2

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54th day of the epic 100 posts in 100 days challenge

Another good reason to stop the #100blogs challenge

Yesterday, I talked about why I should stop blog posting every day. Today I talk about another good reason.

Google's algorithms attempt to discern the quality of content of a website so they can return good results. You will often here web developers refer to Google's Panda update which specifically deals with trying to detect the quality of web content.

Now, Google don't tell us the details of how their algorithms work, but they do give us clues.

They gave us one big clue when they told us what they try and hold in mind when they are writing and updating the Panda algorithm in this post. They try and hold the following questions in mind when engineering changes.

Here are those questions:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Now, even though I have been posting every day, I think my posts stand up pretty well to a lot of the questions, in terms on not being terrible! But, I have to be honest with myself, when it comes to terms like the those I have highlighted in the questions they do fall short.

But time is limited and the more time I spend on quantity the less time I can spend on quality.

Clearly what I should do is stop posting every day, cut down to maybe once a week and make sure the quality is top notch.

Am I going to do that?


Because I want to finish the challenge, and the other reasons I mentioned yesterday.

Maybe that's just me being foolish?

But I have a cunning plan...... which I shall reveal tomorrow.....




While not being distracted by Leeds social media what did you do today?

I did this today:

3 hours 57 minutes Client sites: updating structure of blog posts, adding structured data and rel=canonical links on thin content, creating tables on the fly with javascript.
1 hour 21 minutes Preparing for The Entrepreneurs' Mutual Support Network
55 minutes Daydreaming
31 minutes Email
25 minutes Virtual networking via social media

Total: 7 hours 11 minutes

Also today I started coming to terms with a pet project that is flagging, 'the art of letting bad things happen'.

Exercise: 45 minute session of press-ups, dips, side lifts, alt arm curls, and sit-ups, very relaxing as it's not full on and I listen to podcasts while I'm doing it.

Tomorrow: More prep for EMSN and usual client work.

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Mike Nuttall

Author: Mike Nuttall

Mike has been web designing, programming and building web applications in Leeds for many years. He founded Onsitenow in 2009 and has been helping clients turn business ideas into on-line reality ever since. Mike can be followed on Twitter and has a profile on Google+.