The Curse Of Knowledge

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77th blog post of 100

What's the curse of knowledge?

It's using jargon instead of language that a client understands.

Eg a sales pitch to a band: "I'm going to market you"

The problem with that is it has connotations of selling out being sleazy.

It would be much better to say: "I can get you more paid gigs"

It's an easy trap to fall into when you are a web developer.

Here at Onsitenow we try and speak in plain English, and if you don't understand anything we say, please, please let us know.

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Mike Nuttall

Author: Mike Nuttall

Mike has been web designing, programming and building web applications in Leeds for many years. He founded Onsitenow in 2009 and has been helping clients turn business ideas into on-line reality ever since. Mike can be followed on Twitter and has a profile on Google+.

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