Does your website tell people what you do?
It should do, and probably does. But does it tell people who you are?
Maybe you have an About Us page with a few paragraphs about when the company was formed, and maybe even a few photographs of staff. But is that it?
As the saying goes: "People buy from people who they know like and trust"
How much of your personality is in your website? Is it just a dry, sterile document?
Let people know who you are.